Built on production experience. Driven by what’s next.
From campaign films and product storytelling to commerce ecosystems and studio capability, the work reflects experience across premium craft, scalable delivery and connected content systems.
OUR POINT OF VIEW
Content is no longer campaign output.
Content has become business infrastructure.
It shapes visibility, commerce, brand relevance, customer experience and growth.
THE CNTNT WORKS was created for brands that need premium content when the moment demands it and scalable systems when content demand multiplies.
OUR APPROACH
Three pillars behind everything we make.
Creative that connects
Content shaped around the brand, product, audience and platform.
Systems that scale
Production structures designed for consistent output without losing creative control.
Capability that adapts
Films, CGI, AI-assisted workflows, commerce and studios built around the business need.
OUR APPROACH
Umesh Bopche has spent more than two decades building businesses, teams and content ecosystems across digital, media and production.
Across that journey, he has worked closely with brands, creative teams, production talent and business leaders, shaping work that balances creative ambition with the operational discipline required to deliver consistently at scale.
Most recently, he served as CEO of Experience Commerce, a Cheil Worldwide company, while also leading CYLNDR's content production business.
His experience spans brand and digital agency leadership, premium film production, product storytelling, CGI and animation, large-volume content delivery, live commerce and in-house content studio operations.
Throughout that journey, Umesh Bopche has worked across agency leadership, production ecosystems and content operations, helping brands create content at both scale and quality.
Most recently, he served as CEO of Experience Commerce, a Cheil Worldwide company, while also leading CYLNDR's content production business. His experience includes campaign storytelling, product films, top-funnel films, scaled content systems, live commerce and studio-led production innovation for Samsung and other leading brands.
Working closely with Samsung and other leading brands across live commerce, product films and top-funnel storytelling strengthened one clear belief: Content needs to move business.
Across the years, that journey has included leadership and production partnerships across brands such as Samsung, Lenovo, Hero MotoCorp, Pepsi, Wipro Lighting, MRF, Tata Play, Indo Nissin, Eveready, Adani, VIP Industries, PNB MetLife, Sugar Cosmetics, Aditya Birla, Luminous, Skybags, MG Motor, Fujifilm, ITC and others.
At the same time, content creation itself is evolving. AI is accelerating workflows, improving scale and opening new creative possibilities. The opportunity is not choosing between craft and technology. It is knowing how to bring both together well.
That belief shaped THE CNTNT WORKS: a modern content company built to help brands create stronger content across the funnel, from premium storytelling to scalable content operations, commerce-led production and embedded studio capability.
Simple in thought. Strong in execution. Built from years inside the ecosystem. Designed for how brands create content now and where content is heading next.
Umesh Bopche
Founder, The CNTNT Works
How we work
The foundation
A structured approach to creating content that scales.
Brief
Understand goals, audience, context and constraints.
Strategy
Plan the right content approach, formats and operating model.
Build
Develop ideas, workflows, teams and pre-production.
Produce
Shoot, create, animate and craft.
Optimise
Adapt, localise, automate and refine.
Scale
Deliver consistently, learn and improve.
NETWORK AND CAPABILITY
A connected production ecosystem
200+
Directors Across India
A pan-India roster covering every category, craft and format.
20+
International Specialist Directors
Global craft for category and format-specific needs.
Pan-India Production Network
CGI, Animation And Post-Production Capability
Three In-House Studios Built And Operated
Live Commerce Capability
AI Workflow Integration
Creative and execution move together.
From strategy and scripting to production floors, CGI workstations, live commerce studios and delivery pipelines, the work is built across connected teams and systems.
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